Digital Marketing

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Digital Marketing Course Syllabus:

Digital Marketing Introduction

What Is Digital Marketing?

  • Site map
  • Site components
  • Meta tags
  • Header tags
  • Images
  • Tools
  • Home page best practices

Building or Optimizing a Web Site for Online Marketing

  • All about Domain names
  • Choosing a right hosting company
  • Analyzing the Website

Onpage Optmization

  • How to Choose Domains
  • How is on page optimization important in seo
  • Pre Optimization Report
  • Keyword Research
  • Competitors Website Analysis
  • Rewriting Robot Friendly Text
  • H1, H2 Tabs Optimization
  • Title Tag Optimization
  • Meta Tag Optimization
  • Meta Keyword Optimization
  • Alt Tag Optimization
  • Image Optimization
  • SEO Friendly URL Optimization
  • Website Structure
  • Body Text and Content
  • WordPress SEO Friendly
  • Google Analytics

Offpage Optmization

  • Hosting of sitemap
  • Search engine submission (Global and Local)
  • Directories submission ( General , Product and Country)
  • Blog Creation and Blog Commenting
  • Creation of forums and Participating in forums
  • Classifieds Posting
  • Social media optimization
  • Article Posting
  • Free Press Releases
  • RSS feed submission
  • Web 2.0 Submission
  • Link Wheel
  • Google maps Creation

Position Monitoring

  • Monitoring website Ranking With Different Keywords
  • Monthly Reports

Analytics

WebMasters

Algorithm Updates

Basics of WordPress

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